Brand development

Hilary Thompson
Brand Identity

Hilary Thompson is a dancer and a choreographer who creates the brand using her own name. The logo features a woman in forceful hip-hop dancing gesture which gives vigorous energy, creating a strong, impactful visual experience. The dynamic design matches the energetic nature of hip-hop dance. Black and white color is used to highlight the style of hip-hop. Photos featuring dancers in similar lively gesture are used to match the central theme.

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