Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.
In 2011, the first Responsib’All Day was devoted to combating drink-driving. In 2012, the focus was on the relationship between young people and alcohol. As they do every year, all employees embodied the Group's commitment.
Our task is to design and produce an eBook to illustrate the key messages of the event.