Brand development

Hashtag
OTO Branding Strategy

Hashtag is co-created by two other fashion brands. The alphabets appear to be linked together by one single line. This is to imply that two brands are linked together to be one. The word still looks harmonious as a whole. This suggests that the two originally different brands cooperate well together. The neat and simple logo expresses the chic and stylish nature of the brand. The brand puts a lot of emphasis on online promotion, hoping that virtual promotion could drive more purchases in reality.

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