OUR TEAM

What defines us is the diversity and uniqueness of our people, and what truly sets us apart is our company culture. A relentless “can do” attitude combined with a sense of ownership and belonging, topped up by going the extra mile beyond the 9 to 5 mindset. We work hard but we also know how to play hard, because fostering creativity and igniting imagination is at the heart of what we do.

Our organizational chart reflects our culture. We don’t top down approach but rather a circular sharing, with a strong core, aka the Incredible Three, the founding engine of the company, surrounded by the talented team members, aka our left and right side of the Urban Air brain.

Kelly, Chris and Claudia, The Incredible Three are a unique blend of creativity, strategy, storytelling and operations. Each project kicks off and is supervised by their inputs and commitment to inject a touch of magic. We believe teamwork is key to unlock excellence.

KELLY SIN

She founded Urban Air 17 years ago and ever since she never stopped pushing the envelope of strategic innovation across brands and organizations; just like a chemical agent, accelerating actions and processes. A remarkable track records of academic achievements and professional accomplishments. Throughout her career, she has grown and led teams while carrying out countless number of projects from strategy development to ideation and execution. In the last decade, sustainability has become her guiding star and the relentless passion combined with her skills has helped creating projects and reports for international corporations and visionary brands.

CHRIS NG

Since his graduation, more than 20 years ago, he has never stopped creating and reinventing design, pushing boundaries, challenging norms and shifting graphic identities forwards. He is never afraid to dare, and his instinct and business acumen never fail to turn creative seeds into blossoming successes. A lot of accolades and awards have marked his career, but what makes him genuinely excited is empowering the next generation of game changers.

CLAUDIA GAUDIELLO

Two decades spent in the fashion and luxury goods industry, assisting brands and corporations to create impactful strategies and progressive branding propositions, in other words a brand and retail alchemist. A relentless curiosity and passion to experiment and walk the extra mile, to find purposes beyond taglines. In the past few years, caring for the planet and the people has become her big purpose, and writing a “good” story to share and pass on to the next generations, is her mission, at heart.